I have an amazing business idea.
So amazing, in fact, that I'm thinking about documenting its rise to success, just so folks can see how I did it. That's how sure I am about this idea.
For lack of time, however, I'm thinking of maybe just documenting some stuff journal-style in a nice generic way... though I'm afraid that by saying the slightest bit, you'll figure it out, then run and tell somebody with startup capital.
Can I trust you?
I don't know.